Featured on Adweek, Ad Council’s “Firsts” campaign is a series of PSA films highlighting the importance of adopting teens from foster care and emphasize the many “firsts” families experience when adopting a teen from foster care. The new creative, an extension of the campaign’s successful “you don’t have to be perfect to be a perfect parent” strategy, highlights the impact of adopting teens from foster care and showcases that there are many “firsts” for families to share, regardless of their child’s age.