Our campaign ”805 million names” for the World Food Programme was named in an interview with the French typography artist Alexis Ta?eb. Ta?eb created temporary tattoos for Zlatan Ibrahimovi?. The tats—the names of 50 of the more than 800 million people suffering from hunger—were revealed live during a game after Ibrahimovi? scored a goal and took off his shirt. “I tried to find a separate visual identity for each tattoo to show that they are individual people,” Ta?eb says.