26 November, 2018

Santa tries to keep up at the speed of e-commerce in this humorous ad for Sweden’s postal service

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In this holiday campaign for PostNord, Sweden’s postal service, Santa Claus gets a little overwhelmed by new conditions. While it might seem like a feel-good story for the holidays, the campaign actually has a deeper meaning. The tale told in the ad mimics many of the struggles that PostNord itself has faced in recent years as it’s struggled to keep with the rise of e-commerce. Thomas Backteman, communications director at PostNord, said the film is “primarily aimed at making people smile” during such a hectic time of year.

AdWeek

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