18 February, 2019

Skincare brand SK-II takes on marriage pressure on young women in China in new campaign

A film from skincare brand SK-II called ‘Meet Me Halfway’ addresses the pressure to get married faced by young Chinese women from society at large and their parents in particular. Created by Forsman & Bodenfors Singapore, the film is part of the ongoing #changedestiny campaign on SKII. It features three women who reach out to their parents after years of avoiding the trip back home for Chinese New Year, since they do not want to be pressured into getting married.

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