24 October, 2018

Volvo Gets Awesomely ’80s as Dolph Lundgren Pumps Up Heavy Machinery

In a toe-tapping short film titled “Pump It Up,” Volvo CE partnered with Forsman & Bodenfors to prove that their equipment is up for any challenge. Action Hollywood star Dolph Lundgren meets the team of potential construction heavy lifters in the desert, where he intends to put them through the absolute ringer to the tune of Technotronics ”Pump Up the Jam”.

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