8 April, 2019

Volvo’s print ad shows you your chances of surviving a car crash

image

Volvo Cars is currently highlighting the relative safety of women in cars in its global EVA Initiative. As part of this campaign Forsman & Bodenfors has created this clever print ad that simply invites you to put your hand on a handspan with the message: “Are you man enough to survive a car crash? Place your hand here.” The text goes on to explain that since most crash test dummies are based on the average male, the hand inside the ad is based on those same measurement. So, if your hand doesn’t fit - you may be more likely to get injured in a car crash.?

Ad Age

Latest news

How to be sure (when you can’t be sure about anything)

17 July, 2020
Did you find yourself paralyzed or scrambling when COVID-19 hit? If so, you’re not alone. I... Read more

How Can Brands Win the Super Bowl Without Spending Silly Dollars?

29 January, 2020
Data & Analytics expert Sterling Lambert was featured spoke to Campaign regarding how brand... Read more

"Accent yourself" with Babbel

8 January, 2020
With a cheeky reference to Tan France’s pronunciation of “squirrel” from Netflix’s Queer Ey... Read more
伊在香蕉国产在线视频-大伊香蕉精品视频在线