8 April, 2019

Volvo’s print ad shows you your chances of surviving a car crash


Volvo Cars is currently highlighting the relative safety of women in cars in its global EVA Initiative. As part of this campaign Forsman & Bodenfors has created this clever print ad that simply invites you to put your hand on a handspan with the message: “Are you man enough to survive a car crash? Place your hand here.” The text goes on to explain that since most crash test dummies are based on the average male, the hand inside the ad is based on those same measurement. So, if your hand doesn’t fit - you may be more likely to get injured in a car crash.?

Ad Age

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