Oatly is a Swedish manufacturer of oat based foods and drinks. A tiny company with huge ambitions. They have a lot to say and want to be in the middle of the discussion concerning sustainability and health. The only problem is that their media budget is, to put it mildly, limited. Which is why we decided to treat the packaging as Oatly’s main media channel, as an advertising space in itself.

The Oatly products are being sold in Sweden, Denmark, Norway, Finland, UK, Germany, Holland, France, Spain, Italy and the US.

Case Study

  • Date:
    September 2014
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  • “The packaging reflects Oatly’s commitment to health and sustainability”The Dieline


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