The Escape


In Sweden, online gaming is the most popular hobby among kids. 90% of Swedish children play almost every day. But parents only spend 15 minutes a week engaging in their kids’ online activities. With these insights in mind, telecom company Telia wants to welcome parents to the world of gaming.

To enter the realm of online gaming with credibility, we knew we had to take the children’s perspective with us in every step of the execution. Resulting in an epic gaming adventure with one true hero – the daughter.