30,000 cars


Every day, 200,000 commuters in the west of Sweden travel by car, creating severe gridlocks and CO2 emissions. Västtrafik, the local public transport company, wants more people to take the bus. So they offered an alternative: 30,000 free trial passes for car drivers.

All done without CGI, the toy car installation was built to visualize just how bad traffic is – and the impact if people took the bus instead. If all 30,000 car drivers would travel by bus during the two week trial period, it would save approximately 2,500 tons of CO2, and erase 60 football fields of cars from the region.


  • Giving drivers free transit passes can convince them to ditch their carsFast Company
  • 30,000 Toy Cars Illustrate How Mass Transit Could Dramatically Reduce TrafficAdweek