The Tower

Volvo Trucks

In the trucking industry, releasing one truck is a huge project. But releasing four at the same time is almost unheard of. To demonstrate the power and strength of Volvo’s four new vehicles, we decided to go big. Really big.

So, we created a colossal 15-metre, 58-tonne truck tower, stacking the trucks on top of each other. And on top of it all, we put Roger Alm, President of Volvo Trucks. It was made possible thanks to the new bogie that can carry up to 38 tonnes.

Hero Video.

Behind the Scenes Film